Doonesbury Tackles Epistemology

Epistemology
http://en.wikipedia.org/wiki/Epistemology
The modern world - motivated by blind utilitarianism - pretends epistemology does not exist. We assume we "just know things."

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"That which we say a thing is, it isn't." Wittgenstein
The word "avocado," for example, does not express the essence of "avocado."
The word "avocado" is an aggregation of phonemes deriving from the Nahua word, "ahuacatl" meaning "testicle."